The New Revenue Engine - Sales & Service Alignment
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White Paper
A Service Performance Insight White Paper Sponsored by Appirio

The winning formula for sales and service delivery collaboration is based on a combination of aligned business processes reinforced by a supporting technology platform.

This white paper examines typical breakdowns in sales & service process alignment and demonstrates how close alignment of proposal, pricing, scoping and service execution processes can dramatically improve project profitability and utilization.
"Based on our benchmarking of over 400 service organizations, we've found that those who closely align sales and service processes are able to drive significantly higher utilization (81% vs 74%) and project profitability (34% vs 25%).  For us, there's no doubt that sales and service alignment is the new revenue engine!"

- David Hofferberth, Principal, SPI Research
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