Case Study: Starbucks Pledge 5: Using the Cloud to Engage Your Community
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Case Study
Following America’s historic presidential inauguration, Narinder Singh, head of technology and marketing at Appirio, interviewed Starbucks’ Chris Bruzzo to talk about “Pledge 5,”an innovative social marketing campaign, powered by new technology from Salesforce.com, that raised over 1 million hours of community service.
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